773.301.0973 • brian.riley.four@gmail.com

Resume

 

Work Experience

MAGNANI CONTINUUM MARKETING (August 2011 to Present)
Executive Creative Director & Managing Partner

Client experience: AANA, AARP, Cat’s Pride Cat Litter, CNA Insurance, DMG-Mori, Evoqua Water Technologies, Gallagher Insurance, Lanxess, Marriott, Molina Healthcare, Pullman Rail Journeys, Saint Joseph’s Health System, Verathon Inc. Medical Devices, Wrigley

  • Oversee creative strategy and execution of multiple B2B2C clients through all points of brand contact
  • Devise innovative overarching platforms to be used for each channel including digital, print, video, social, and experiential
  • Lead agency wide creative campaign development, strategic planning and brainstorming sessions–big and small
  • Manage up to 20-member creative staff, including art directors, front-end developers, video/motion graphic editors and copy writers
  • Responsible for acquisition, retention and management of creative team and freelance contractors
  • Cultivated an environment of mentoring and support by setting creative goals and encouraging continual learning
  • Work closely with clients internal marketing departments to ensure continuity between agency and client creative efforts
  • Supervise new business creative efforts, outreach and implementation
  • Lead creative pitches to obtain new business, resulting in approximately $3 million in additional revenue
  • Analyze results of creative executions and change design, tone, copy etc. based upon findings
  • Supervise all broadcast, photo shoots, voiceover sessions and copy
  • Do whatever necessary to run a digital advertising agency

 

MAGNANI CONTINUUM MARKETING (June 2001 to 2011)
Creative Director

Client experience: Bell Sports, Brunswick, CareChoices PPO, CME Group, CNA Insurance, Entertainment Cruises, Hurley Medical Center, Libman, MacGregor Golf, Marriott, New York Water Taxi, Siemens

  • Creative lead for full service creative team
  • Responsible for all internal and external creative including interactive, web, print, events, video, graphics, tradeshow support and branding
  • Managed, coached and developed staff of 8-12 art directors and designers
  • Ensured all time-lines were met and projects were completed within budget

 

MAGNANI AND ASSOCIATES  (June 1993 to 2001)
Art Director/Senior Art Director

Client experience: Giant Bikes, Mongoose Bikes, Motorola, Odyssey Cruises, Paterno Imports, Schwinn, Sunbeam, Sweets

  • Designed packaging, print materials, broadcast and tradeshow materials
 

63% INCREASE IN RETAIL SALES

CAT’S PRIDE®
ULTIMATE CARE®


89% INCREASE IN CALL VOLUME

MOLINA HEALTHCARE
ENROLLMENT CAMPAIGN


EXCEEDED
TARGET BY 400%

CNA WEB SITE REDESIGN – LEAD GENERATION IN
THE FIRST WEEK


INCREASED REVENUES FROM $20MM TO $120MM

MACGREGOR GOLF 


20% SALES INCREASE AT KEY RETAILERS

LIBMAN


JAY CRAWFORD DESIGN (1991 to 1993)
Graphic Designer

  • Developed numerous marketing programs (logos, brochures, newsletters, presentations, and advertisements)
 

Education

Bachelor of Fine Arts in Graphic Design – Minneapolis College of Art and Design


 

Technical Skills

Adobe suite: InDesign, Photoshop and Illustrator, Premiere, AfterEffects, Keynote, Microsoft Word, PowerPoint. Working knowledge of CSS and HTML5